If you visit to their website
Attached a letter from Adobe's founders, Chuck Geschke and John Warnock.
Besides that, a full page ad has been published in Wall Street Journal.

Just imagine if Steve Jobs(Apple's founder) don't read newspaper at all, but coincidentally visit http://www.adobe.com with his latest cool gadget "Ipad", he wont understand what is Adobe trying to do. What he can see is this (the picture below)...

The missing "flash" will be replaced with our favorite iphone/ipad "blue icon"...
Picture inspired by another picture which uploaded by @issaco in Yfrog image hoster.